The Art of the Spark

Our unique ideation process is more than just brainstorming. It's a structured, collaborative framework designed to combine your vision with the power of specialized AI agents, turning a flicker of an idea into a fully-formed concept.

STEP 1

peopleFind Your Perfect AI Collaborator

Every great conversation starts with the right partner. Even if your idea isn't fully formed, you can begin by choosing an expert to brainstorm with. Our extensive library of AI personas is designed to provide the exact expertise you need to kickstart the creative process.

Find a Collaborator

starsA Universe of Expertise

Choose from over 800 industry experts, 200 creative virtuosos, or combine profiles to create a unique collaborator, like a traditional healer paired with a medical researcher. Your perfect brainstorming partner is waiting.

psychologyMore Than a Chatbot

Our agents use proven psychological and scientific techniques to guide the conversation, helping you explore possibilities and uncover insights you couldn't reach alone. It's an active, guided partnership in creativity.

STEP 2

forumGenerate & Refine Through Conversation

Engage in a dynamic, iterative dialogue with your chosen AI agent. This is where the magic happens. Your initial thoughts are built upon, challenged, and combined with new concepts, evolving in real-time through a structured, creative conversation.

Learn How Chat Works
STEP 3

groupsLet the Crew Take Over

Once your idea has taken shape, the system can formalize it. Your AI collaborator can help draft the initial problem statement, solution, and goals, seamlessly transitioning your brainstorm into the structured CAGE workflow for further development by our entire team of specialized agents.

See the CAGE Process

speedAn Agile Workflow

Think of it like an agile software team. Work is passed between specialized agents in a logical sequence, with each one adding their unique contribution to build a comprehensive and robust final product.

The Benefits of Our Approach

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Enhanced Creativity

Combine human and AI intelligence to produce ideas that neither could conceive of individually.

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Systematic Approach

Follow a structured process for generating ideas, moving from initial concepts to refined solutions.

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Adaptable Framework

Adapt the framework to your specific project types and ways of working.

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Efficiency

The focused work of specialized agents helps streamline the entire innovation lifecycle.

How to Start an Innovation Session

Configure your session in 5 simple steps for optimal results

1

Select Project Phase

Discovery • Ideation • Assessment • Documentation • Execution

2

Choose Session Type

Interview • Ideation • Innovation • Consolidation • Refinement • Review • Critique

Learn about sessions →
3

Pick Your Framework

Design Thinking • TRIZ • JTBD • Blue Ocean • Systems Thinking • 25+ more

Explore frameworks →
4

Select Focus Area (Optional)

Problem • Solution • Skills • Goals • Research

Learn about focus areas →
5

Start Your Session

AI loads contextual prompts and frameworks • Outputs generated on-the-fly

Seven Session Types

Choose the right conversation structure for your needs

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Interview

Extract domain knowledge from experts

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Ideation

Generate broad set of ideas

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Innovation

Push beyond state-of-art

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Consolidation

Synthesize and prepare

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Refinement

Sharpen clarity and precision

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Review

Get supportive feedback

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Critique

Stress-test assumptions

30+ Innovation Frameworks

Proven methodologies to structure your thinking

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Design Thinking

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TRIZ

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Jobs-to-Be-Done

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Blue Ocean

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Systems Thinking

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C-K Theory

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Lean Startup

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Wardley Mapping

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Problem-Solution